Thursday, September 27, 2007

Cool Green Inc.: Glamorous Ways to Save our Earth



It's official: If you're green, you're part of the in-crowd. No longer is this lifestyle change just about helping to save our planet, it's a trend, and it's caught on to the L.A. fashion scene.




I recently spoke with Spencer Stander, who is one of the founders of an organization called Cool Green Fashion For Forests. His organization is truly one of a kind and I was blown away when learning about the projects Stander has in store to help save our Earth through means of fashion.

Stander teamed with Co-Founder, Jeanette Bondurant, and is a part of the television and film industry in L.A. Stander and Bondurant teamed with others in that industry early last year to create an organization who, according to Stander, "exist to remove CO2 from the atmosphere".


According to the mission statement that Stander sent me via email, "Cool Green Inc. was formed for the purpose of holding fundraising events in Los Angeles, California and potentially other areas in the United States to raise money for donation to organizations that fight global warming, i.e., planting trees, reducing atmospheric carbon, etc.".


For each of the projects, events and charities Cool Green puts on, all of the proceeds go directly to fighting against CO2 emissions and the ultimate goal of "global cooling", said Stander.



Currently, Cool Green is involved in putting together some really awesome events and projects. According to the Cool Green fashion event info. Stander sent me, one event in the works is an A-list Gala, including celebrities, models, press coverage, a world-renowned chef and, of course, eco-friendly fashions and a venue that generates CO2 emissions. Internationally-recognizable fashion designers are to be a part of the fashion event and sponsors include the City of West Hollywood as well as eco-conscious vehicle companies, grocery stores, food companies and many others. Direct beneficiaries of the event include Trees for the Future and American Forests.


A fashion photo portrait series will be shown at the earth-friendly fashion event, including celebrity shots taken by professional fashion photographer, August Bradley (if you haven't already heard of him, be sure to check out his Web site--his photos are gorgeous!). These environmentally-safe photo shots are directed primarily at young people interested in fashion, and the companies that Stander has allied with exemplify that goal as well.

Stander has three Public Relations committee's working with him, one of which represents Steve Madden. According to Stander, Steve Madden was never particularly interested in creating green fashions, but when he heard more about Cool Green and their goals and projects, they company actually decided to create green items for an upcoming line.

Cool Green is also very involved with planting trees, particularly in third world countries. If you are interested in donating money in order to plant trees, Stander suggests visiting Trees for the Future. This is a simple way you can help with Cool Green's vision of "global cooling", even if you don't have the time to plant trees yourself.

After speaking with Stander and learning about Cool Green's goals and upcoming projects, I have confidence that this is just the beginning. Cool Green is taking the next step in the green movement and bringing style, fashion and pizzazz to what has previously been known as simply an environmental issue and lifestyle change.


I have a feeling this isn't the last time I will be talking about Cool Green...stay tuned and check out their video on their Web site--it's really powerful!

Amy

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